Middle East

An AI video ad is making a splash. Is it the future of advertising?

时间:2010-12-5 17:23:32  作者:Americas   来源:Opinion  查看:  评论:0
内容摘要:On Wednesday night, masked youths attacked the leisure centre and set it on fire. The centre had been providing emergency shelter for families following the clashes in Ballymena, the council said.

On Wednesday night, masked youths attacked the leisure centre and set it on fire. The centre had been providing emergency shelter for families following the clashes in Ballymena, the council said.

But the Spanish industry now faces the prospect of having to raise retail prices for US consumers and therefore losing competitivity to local products, or those not subject to the same tariffs.Spain's olive oil sector is in a similar quandary. The world's biggest producer of olive oil, Spain had set its sights on the US as a burgeoning market whose growth was driven by growing awareness of the health benefits of the product.

An AI video ad is making a splash. Is it the future of advertising?

Yet the the tariff turmoil comes just as Spanish producers and exporters have recovered from a drought that slashed harvests in the south of the country, and sent prices temporarily soaring.The US represents half of world olive oil consumption outside the EU.It is also the country whose imports of the foodstuff from Spain have grown the most in recent years, increasing from approximately 300,000 tonnes per year a decade ago to around 430,000 tonnes, says Rafael Pico Lapuente, director general of the Spanish association of olive oil exporters (ASOLIVA).

An AI video ad is making a splash. Is it the future of advertising?

Much will depend, he says, on the final tariff set for the EU."If there is a 10% tariff which is permanent, without differentiating between countries of origin, it's not going to create a distortion on the international market," says Mr Pico Lapuente.

An AI video ad is making a splash. Is it the future of advertising?

He explains that American consumers might have to absorb the extra cost. And although local US producers of olive oil or similar products would gain a competitive edge, their output is small enough for it not to concern the likes of Spain.

However, he says it would be "a different story" if Trump introduced higher tariffs for the EU than for competitor olive oil countries outside the bloc – such as Turkey, the world's second-largest producer, or Tunisia, an emerging grower. That scenario, he says, would have a major impact on the world market and Spanish producers.Tuchel has been robbed of the influence of the injured John Stones and does not seem totally sold on Crystal Palace's Marc Guehi, so he is going through the card of alternatives, with Levi Colwill and Trevoh Chalobah the latest cabs off the rank against Senegal.

He seems focused on pace and power, hence the inclusion of Newcastle United's Dan Burn, but none of the pieces are fitting together.Tuchel has yet to nail down the best position to utilise the prodigious talents of Bellingham, who once again showed the flash of temper that boils beneath the surface when he had a late goal disallowed against Senegal.

Bellingham can be a threat as a number 10, a conventional midfield player, or even pushed forward close to the striker. He can even operate in wider positions.The problem for Tuchel is working out which role is best and settling it within England's team.

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